When television made its debut in 1949, Bill Barnard, son of Vita Mix founder, W.G. "Papa" Barnard, immediately recognized this new medium as the perfect way for to demonstrate the new and improved Vitamix machine to hundreds of homemakers at the same time. He booked a 30-minute time slot on WEWS-TV in Cleveland, and created the first-ever direct response commercial. This commercial, which ran for several years in many markets, made the blender a household word. A copy of this early infomercial holds a special place in the Direct Marketing Association archives.
Watch it HERE!
A Vita Mix blender today is even more amazing than it was it's infancy in the early 1940's. Health enthusiasts know how easy it is to eat LOTS of raw vegetables when they are deliciously pureed with a Vita Mix. See company website: http://www.vitamix.com/
and see a timeline of the evolution of Vita Mix machines:
http://www.vitamix.com/household/infocenter /timeline.asp
0 comments:
Post a Comment